A dark horse suddenly appeared in the EV market which had previously been dominated by the traditional global automakers. It was Tesla Motors (hereinafter “Tesla”) led by Elon Musk, who is often dubbed as the “second Jobs.” The company has made such an impact on the entire global auto industry so much that its current value (approx. $24B+) is now higher than that of Fiat-Chrysler (approx. $15B+), one of the major global automakers with more than 100 years of history.
Tesla and its competitors like BMW and BYD are approaching the global EV market with their own proprietary technologies. During the past few years these three companies have built different patent portfolios for power trains, batteries and charging stations. Actually, in terms of patent technology and marketing, Tesla is pursuing a different strategy than their competitors, which is why the global automotive industry is paying such close attention to them.
Table of Contents
1. The world is paying close attention to the EV market
2. At the center of the EV industry is Tesla
3. Power of IP that moves Tesla
4. Tesla’s core competency is battery management technology.
5. Tesla will switch to the Vehicle segments
2014.08 | Publisher : Electronic Times Research Center(ETRC)